Lifetime Unveils A New Logo And Tagline

New Lifetime Logo

If you had grown tired of the Lifetime logo, then you might enjoy the channel’s brand new logo and its new tagline “Your Life. Your Time.” The new logo is part of a revamp of Lifetime’s brand in order to reflect the “cultural changes occurring among women.”

Here is what Nancy Dubuc, President and General Manager of Lifetime Networks had to say about it:

Nothing is more valuable to women than time. A moment in time can be an experience that becomes memorable and Lifetime creates times for viewers to laugh, cry, or be inspired. These aspirational moments and life experiences will continue to be the essence of the Lifetime brand.

I don’t know about you, but I kind of like this new logo and its color scheme. It’s definitely an improvement over the old one and gives the channel a fresh look.

You can take a look at some of the application the new “Your Life. Your Time.” message below.

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