DISH Taunts Netflix with Deal to Stream HBO, Cinemax

DISH Network is taking direct aim at Netflix by cutting a deal with HBO and Cinemax to stream their content, something Netflix has been unable to do. The company announced that DISHOnline. com now gives customers instant, unlimited access to HBO and Cinemax titles not offered by Netflix’s online service.

In connection with Home Box Office, Inc.’s new online video destinations, HBO GO and MAX GO, DISH Network customers who subscribe to HBO or Cinemax premium channels can now instantly watch nearly all of the respective current HBO or Cinemax programming inventory – most of which is available in high definition – at DISHOnline.com. Customers have access to more than 1,800 titles including Hollywood hits such as Avatar, The Hangover and Up In The Air, original content like award-winning series Boardwalk Empire and True Blood, as well as independent films, cult favorites and more.

DISH Network customers who subscribe to the HBO or Cinemax TV packages can enjoy the respective online content any time and from any U. S. location with a broadband connection by simply logging on to DISHOnline. com, HBOGO. com or MAXGO. com.

Dave Shull, senior vice president of Programming for DISH Network said,

“DISH Network is thrilled to be working with HBO to bring this broad collection of top-billed content to our customers for instant access at DISHOnline. com. DISH Network customers with an HBO or Cinemax subscription can also get new series titles after their premiere – plus bonus content including interviews, recaps and behind-the-scenes extras – none of which are available through Netflix’s online service.”

This really isn’t quite the same as if Netflix had cut a deal for HBO and Cinemax programming to be available through its Watch Instantly service. You do have to subscribe to DISH Network and HBO and/or Cinemax to take advantage of this and when you break it down, it sounds very much like any cable company’s on demand service. Still, with DISH Network’s acquisition of Blockbuster, this feels like pieces of a puzzle are coming together in terms of what DISH plans to offer its customers going forward.

DISH subscribers: how valuable is this to you? Non-DISH subscribers: would this entice you to subscribe?