MAKE BELIEVE Showtime Premiere and Las Vegas Screening Announced

Make Believe movie

Level 22 and Firefly: Theater & Films today announced that its feature documentary, MAKE BELIEVE, will have a sneak peak screening hosted by Lance Burton at the World Magic Seminar in Las Vegas on February 28 and will then go on to a nationwide theatrical release beginning in May. Winner of the prize for Best Documentary at the Los Angeles Film Festival and the Audience Award at the Austin Film Festival, the film has been acquired for television by Showtime Networks Inc. and will premiere on April 12.

A coming of age journey set in the quirky subculture of magic, Make Believe follows six of the world’s best young magicians as they pursue the title of Teen World Champion and lead us on their personal journeys of transformation through magic. The film, executive produced by Ed Cunningham and Seth Gordon and produced by Firefly principal, Steven Klein, marks the directorial debut of J Clay Tweel, who also acted as editor and a cinematographer on the project. Tweel has worked with Make Believe team members on projects including short films, The King of Kong: A Fistful of Quarters, and Four Christmases, and the producers’ were excited by his keen interest in carving an emotional narrative through the competition doc structure, which is what made the film a coming of age tale from its first days of shooting. Tweel’s wide-ranging other credits include producing, motion graphics, and music composition. Firefly’s Steven Klein was a former teen magician and remains a member of The Magic Castle.

Beginning in May, Make Believe will open in theaters nationally, including runs in New York and Los Angeles. Prior to the theatrical openings, the film will have a special sneak preview screening at Lance Burton’s World Magic Seminar in Las Vegas on February 28th. The DVD, a special collectors’ edition including magic performances and tutorials not seen in the film along with other bonus material, will be available for pre-order February 28 and will be released in the summer of 2011. Exhibition, marketing, and ancillary distribution are being overseen by Liz Ogilvie and Paola Freccero of CrowdStarter, a New York-based marketing and distribution services company.

Showtime will air the film beginning April 12, 2011.