Advertisers Including Taco Bell and Wrigley Pull out of SKINS

Skins (MTV) Cast

There was a lot of action around MTV’s SKINS this weekend. After the Parents Television Council requested a federal investigation into the show regarding alleged possible child pornography law violations and urged a boycott of the shows sponsors, some advertisers apparently got very cold feet.

According to The Hollywood Reporter, Taco Bell was the first company to pull its sponsorship from Skins. The company’s spokesperson, Rob Poetsch said,

“We advertise on a variety of MTV programs that reach our core demographic of 18 to 34 year olds, which included the premiere episode of Skins. Upon further review, we’ve decided that the show is not a fit for our brand and have moved our advertising to other MTV programming.”

Deadline reports that you also won’t see General Motors or H&R Block advertising on Skins again. While commercials for the Chevy Volt had appeared during the premiere, GM has since informed the PTC that Skins was on GM’s “Do Not Buy” list and that the airing of those ads was a mistake.

Wrigley, a subsidiary of Mars, Inc., has also pulled its advertising. In a statement to The Hollywood Reporter, the company said,

“Wrigley has decided to suspend any advertising during MTV’s Skins as it was never our intent to endorse content that could offend consumers. Any ads that previously aired during the show were part of a broader advertising plan with the network.”

Meanwhile, according to Deadline, the PTC is just gearing up. In a statement, the group said,

“Every single advertiser who sponsored the premiere episode of Skins is not only endorsing, but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content.”

The remaining advertisers from the Skins premiere are: Schick Hydro, L’Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum.

The PTC has conducted campaigns against shows before, but this is one of the most extreme I can remember. Do you think the show is worth this much brouhaha?

  • Anonymous

    I just watched the show because of all this complaining by the PTC.I have come to the conclusion that anyone who thinks this is child porn is just plain dumb. It is very tame compared to the UK version. The dialogue is also tamer than MTV’s Hardtimes of R.J. Berger.

    What offended me was the wooden emotionless acting.

    • I agree with you chrisjozo. I just watched the first episode and as much as it was almost a copy of the UK version, I found it toned down compared to the original. I think people are overreacting a bit.

  • think

    The main fact that the casts are ages 15 to 18, the behaviour of these teens airing on television greatly influence teens and children of the same and below age. Its depicting drugs, sex and alcoholism as cool things to do.

    We know that these issues are already happening. But i firmly believe that they can air shows to solve teenage issues not in the manner. There are better ways to show on air rather than this.