NBC Orders PLAYBOY Drama Pilot

NBC Playboy Pilot

NBC is going back in time for its first pilot pick-up of the 2011-12 season. Variety reports the network has given the greenlight to PLAYBOY, an hour-long drama set in the New York City Playboy Club in the 1960s. The series will delve into the changing political and social mores of the time by focusing on the Bunnies working at the club. Think Mad Men with cottontails.

Chad Hodge (Tru Calling) wrote the pilot script and Imagine TV and 20th Century Fox are the production companies behind it. Hodge will executive produce along with Brian Grazer (Lie to Me, 24) and Francie Calfo (Scoundrels). No production schedule has been set and there is no casting news yet.

The first Playboy Club opened in Chicago in 1960 and featured waitresses in the very recognizable slinky bunny outfits. Eventually there were 22 around the world, but they went out of style with the last American club closing in 1986. However, in 2006, the Palms Hotel in Las Vegas opened a new Playboy Club and the Playboy Club Macau launched last month, so this show could be a boon to Playboy Industries as they try to bring back the franchise with plans for 20 more clubs in development.

What do you think about this idea? Does it have potential?