Netflix Button Coming To a Remote Near You

Netflix Remote

Alright, now you can’t tell me that all the gadget-loving geeksters out there (hey, don’t take offense, I totally include myself in that description) didn’t feel a moment of happiness at this bit of news. According to, Netflix has announced that consumers will soon be able to access Netflix content on supported consumer electronics devices, directly from a button on their remote controls.

The announcement came just ahead of the Consumer Electronics Show happening in Las Vegas this weekend. Partnering with several consumer electronics leaders, the company has brought a Netflix-branded button to the remote controls for televisions, Blu-ray players and other set-top boxes that support the Netflix Watch Instantly streaming service. Those leaders include Dynex (Best Buy’s house brand), Haier, Memorex, Panasonic, Samsung, Sharp, Sony and Toshiba.

According to Netflix, Sharp, Sony and Toshiba will also be using those buttons on their Internet connected TV sets. Connected device companies like Boxee, Iomega and Roku will also have the same feature.

This is pretty much consistent with what Netflix has been doing for a while now. These days, it’s actually hard to find a Blu-ray player that doesn’t support Netflix and the trend has already started to move to HDTV sets.

Going for a license-free strategy has had a positive impact on the company’s bottom line. It has more than 16 million subscribers in the U. S. and Canada collectively, plus was recently added to the S&P 500. In November, the company started moving away from the DVD rental business, by adding a $7.99 streaming-only plan for customers in the U. S.

Hulu is also going in a similar direction with device licensing and pricing for its Hulu Plus service, but the big benefit that Netflix has is its reach. While some companies have already signed up to provide Hulu Plus content on their devices, the rollout is taking time.

Man, all this news is making me feel really behind the game. I’m probably one of the last people on the planet who just gets Netflix delivered to her mailbox, with no Wii or any other way to get their content online. Let me tell ya though, finding out about gadgets like this makes me want to change that, and fast.

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