Never let it be said that the folks at the USA Network – and more specifically the obviously fun-loving cast of the long-running dramedy Psych – don’t know how to have a good time. That will never be more on display than during the first-ever, all-night, on-air slumber party that will be aired on the cabler starting at 12 Midnight on February 15, running through 6 AM the next morning. In other words it will be seven episodes, six hours = zero sleep.
Using their proven track record in social TV, USA Network and the cast of ‘Psych’ are teaming up with the series’ devoted fanbase to celebrate the upcoming 7th season of the show in unique fashion. The network is reinventing the viewer’s choice marathon by making it a social, real-time party in which fans share the screen with the cast while watching at home. Cast members James Roday, Dulé Hill, Maggie Lawson and Tim Omundson will ham it up on screen through custom slumber party skits, while self-professed Psych-os (that is the moniker used by the fans of the show) can get in on the action through the following activities:
On-Air Social Ticker – The cast and fans will tweet using #PSYCHSlumberParty to share favorite ‘Psych’ moments and sentiments, many of which will be highlighted on air all night long.
Live Tout-to-Air – Fans who record and upload Touts (15-second videos) using #PsychSlumberParty could see their messages on air; USA will air select Touts during each episode.
Pre-Party Prize-a-Thon – From 10/9c – midnight, USA will get fans in a pineapple state of mind by giving away 120 prizes in 120 minutes.
Pineapple Code Word Hunt – Unique pineapple code words appearing on air each hour will enable fans to unlock the online entry point to win a trip to the set of ‘Psych’.
Prank Calls from the Cast – James Roday and Dulé Hill will send out prank calls to fans before and during the all-night slumber party.
Get Glue Fan Stickers – Users who check in will earn limited edition slumber party stickers featuring seven original caricatures by super ‘Psych’ fan Derek Wehrwein (@DerekWehrwein).
Psychville – USA’s social media hub will allow fans to easily follow and engage in the all-night online action.
Fans who want to see more of ‘Psych’ can watch a 20-episode marathon on video on demand that will be hosted by Roday and Hill, who selected their favorites and personally introduce each one.
Season seven of ‘Psych’ will be back on Wednesday, February 27 at 10/9c and will explore Gus’ personal life, will feature the wedding of one of the main characters and will deliver new “Psych-isms”. This new season of the series will feature actress Parminder Nagra (‘Alcatraz’) in a recurring role as Gus’ girlfriend along with guest appearances by Garcelle Beauvais, Jeffrey Tambor, WWE’s Big Show and the return of both Cybill Shepherd and Kristy Swanson.