NBC has announced the renewals of three of its alternative series, including THE BIGGEST LOSER.
The announcement was made by Bob Greenblatt, Chairman, NBC Entertainment:
“Alternative series such as these three bona fide hits are important not only to their loyal audiences but also as strong components of the NBC schedule. They are each unique, attention-getting shows with terrific producing and talent auspices, and we’re proud to be associated with them.”
The Biggest Loser 10 averaged a 3.1 rating, 8 share in adults 18-49 and 8.3 million viewers overall in the fall and The Biggest Loser 11 is averaging a 3.3/9 in 18-49 and 9.0 million viewers overall so far this winter. The Biggest Loser is NBC’s #1 entertainment series among women 18-49 and women 25-54. The series consistently over- indexes in upscale demos.
The series launched season 11 “Couples Edition” in January with two new trainers — Brett Hoebel and Cara Castronuova who join returning trainers Bob Harper and Jillian Michaels — in an engaging new twist that has changed the game completely. Eleven teams of two came to the ranch hoping to transform their bodies, their health and their lives. At the beginning of this season, host Alison Sweeney offered the 11 family and friend teams the unprecedented opportunity to choose whether to work out with trainers Harper and Michaels at the ranch — or work out at a secret location with the two new trainers (Hoebel and Castronuova), whose identities were initially a mystery. What ensues is a riveting ride of intense emotions, surprising turns and “can’t miss” moments as the two groups fight their weight loss battles.
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