CBS’s new comedy, MAD LOVE, will now premiere on Valentine’s Day, Monday, Feb. 14 (8:30-9:00 PM, ET/PT), one week earlier than previously announced.
Kelly Kahl, Senior Executive Vice President of CBS Primetime had this to say about the change:
“It’s a marketing-driven move that makes scheduling sense. A ‘Mad Love’ premiere on Valentine’s Day offers some great promotional and thematic tie-ins.”
Mad Love is a comedy about a quartet of New Yorkers. Two of which who are falling in love and another two who despise each other (at least for now). The comedy stars Jason Biggs, Sarah Chalke, Tyler Labine and Judy Greer. Matt Tarses and Jamie Tarses are executive producers for Sony Pictures Television in association with CBS Television Studios.
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