According to reports, the Microsoft Corporation is in the process of developing a new subscription television service delivered over the internet. The software company has already begun discussions with media outlets over licensing rights to television stations.
Microsoft is considering developing a cable service that would be delivered entirely over the internet and through devices such as the Xbox 360 gaming console. No specific plan has been chosen as Microsoft’s route into the television industry, but the company is considering other options such as using the Xbox 360 to authenticate current cable users, allowing them to watch shows via their console.
Microsoft becomes just the latest company jumping into the ring to battle over the future of television. Google Inc, Apple Inc, and Netflix have all already developed approaches for the future of TV.
Please make sure to read our comment policy before posting a comment.